TATE MODERN’S BLAVATNIK BUILDING
AKA were delighted to work with the Tate Modern on the opening of its new extension – an arresting, angular Herzod & de Meuron building design that has increased the overall size of the venue by an incredible 60%.
Our fully-integrated, multi-phase advertising campaign reached numerous urban areas and commuter spots throughout the capital, resulting in a record number of people visiting the space during its opening weekend.
The venue received 143,000 visits in the first three days of the expanded modern art gallery opening its doors. On the first Saturday alone, there were more than 54,000 visits; around double the usual visitor number and the highest ever attendance for a single day!