This eagerly-anticipated new production of Cabaret, starring Eddie Redmayne and Jessie Buckley, will be a first-of-its-kind immersive theatrical experience when it opens this winter. The show will not only be set in 1930’s Berlin, audiences will be transported to the Kit Kat Club, the louche and legendary night spot where the story takes place. To dramatise its difference, we needed to break with the codes established by earlier versions of this classic musical. We wanted a radically distinctive identity and a campaign that appealed to the most discerning audiences. Our ambition was to capture the intriguing and intoxicating atmosphere of the Kit Kat Club. We developed the creative in collaboration with the producers, production designer Tom Scutt, and photographer Joel Palmer. Every creative element of the campaign is imbued with a sense of mystery, allure, and decadent elegance; suggestive of the experience that audiences will discover this winter.