Cookie Policy


1.1 The AKA Group Limited (“AKA”, “us”, “we” or “our” for short) is committed to protecting the privacy of our users. This Cookies Policy (“Policy”) is intended to inform you how our Website uses a technology called “cookies” and web server logs to collect information about how our Website is used. This Policy is intended to assist you in making informed decisions when using the website, (the “Website”). Please take a minute to read and understand the Policy.

1.2 This Policy, and our separate Privacy Policy are incorporated into and form part of our Website Terms of Use.


2.1 Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our Website.

2.2 For further details on cookies please visit All About Cookies where you can find comprehensive information on Cookie restriction and blocking for a wide variety of browsers.


3.1 We use both first party and third party cookies. That is, both AKA and third party companies set cookies through this Website.

3.2 We use “analytical” cookies which, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our Website and which parts of the website are most popular. This helps us gather feedback so that we can improve our Website and better serve our customers. We do not generally store any personal Information that you provided to us in your cookies.

3.3 We also use personalisation cookies to build profiles relating to you and other visitors (where we have received consent) so that we can direct more relevant content to you based on your use of our Website. Such personalisation uses cookies to recognise visitors returning to our Website so that relevant content can be directed based on previous visits.

3.4 We use ‘session’ cookies which enable you to carry information across pages of the Website and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Website is being used and to improve its structure.

3.5 We use ‘persistent’ cookies which are cookies that remain in the cookies file of your browser for longer and help us to recognise you as a unique visitor to the Website, tailoring the content of certain areas of the Website to offer you content that match your preferred interests.

3.6 By using our Website, you are deemed to consent to our use of the cookies described above.

3.7  Our websites may act as a platform for third parties (including advertisers and providers of external web-related services like web traffic analysis providers) to set their own cookies to collect information about certain advertising methods and user preferences. These cookies are likely to be analytical/performance cookies or targeting cookies (for more information, see the description of these types of cookies above).  We do not manage  or accept any liability for the installation of cookies by third-parties and if you require further information about these you should consult the relevant third party’s cookie policy.

3.8 You can also find out more information about cookies generally at

How can you disable cookies?

4.1 We have adopted a tool that allows you to manage the cookies that are being used on our websites, you can access this tool by clicking on the banner that appears when you visit our website, or at any other time via cookie statement that can be accessed via the link at the foot of our website or by clicking the following link – cookie consent

4.1.  You can manage cookie use (including choosing to reject some or all cookies) by adjusting the settings for your browser or device.  Note that if you block some or all cookies (including essential cookies) you may not be able to access, use, or enjoy the full functionality of our websites.  You can delete cookies which already exist using the settings on your browser and/or device (again, this may interfere with your use of our websites and adversely affect your browsing experience).

 5.  What about amendments to this Cookie Policy?

5.1.  We may amend this Cookie Policy at any time without notice.  Any changes to our Cookie Policy will be posted on this page and you may also be notified electronically. Please revisit this page from time to time to review any amendments or revisions, as your continued use of our websites confirms your acceptance of the version of the Cookie Policy then in force.  If you do not agree to any changes that we make, you should not use or access our websites.

6.  How can you contact us?

6.1.  You can contact us by telephoning our customer service team on 020 7836 4747 or by writing to us by email at

Thank you for visiting our website.