At AKA, we understand that emotion drives action. To get people to act, your brand needs to make them feel, and it must be easy to buy. That’s why we combine the art of design and storytelling with the precision of data-led targeting. Bringing together analytics, strategy, creative, media, technology, and production, enables us to respond to the complex challenges brands face in an increasingly fragmented media landscape. This is true for the entertainment sector and beyond. Our work not only cuts through, and packs an emotional punch, it effectively converts emotion into bookings, visits and sales.
Audience Research & Insights
We can help you identify your customers, how they behave, what media they consume, and how you can connect with them. As well as working with industry leading audience planning tools, we also manage Culture Insights, our proprietary research panel of over 6,000 arts & entertainment attenders across the UK who participate in our online surveys and focus groups.
Media Planning & Buying
We deliver integrated, channel-neutral, data-driven media campaigns. We use best-in-market platforms and cutting-edge technologies. We have trading power with the world’s largest media owners, delivering exceptional value. Our team are skilled in running agile campaigns across all sectors and scaling budgets.
Branding & Creative
We approach every brief with a bespoke attitude. Our priority is to pair your brand with the best talent, based on the nature of your challenge, to develop the most impactful, distinctive creative ideas that capture the true essence of your brand.
Product Design & UX
We create mobile-first digital experiences, designed around users, to optimise engagement and drive sales.
Our team of experts build websites – from the most simple to the most complex – working with a variety of content management and ticketing platforms. So, whether you need a short turnaround microsite or a multi-lingual publishing platform, we have the expertise you need.
We offer a full, flexible social media management service. We cover strategy, content creation and production, community management and analytics.
We use an array of tools and platforms to enhance brand awareness, engage and grow your social audiences, and ultimately deliver sales through a combination of organic and paid social media campaigns.
Sales Performance Optimisation
Our team uses market expertise, data and technology to achieve your revenue goals by developing sales strategies that optimise volumes and pricing. From getting your event on sale to selling out your last performance, we help you maximise revenue. We analyse results, report and optimise activity through our proprietary insights platform, helping to drive ROI and campaign effectiveness.
Using audience, brand and competitor insights, we help develop compelling creative ideas to move people closer to your brand. Great creative platforms make brands unforgettable and effectively convert attention and emotion into sales.