Twenty-five years after they first burst into the world from the pages of Roddy Doyle’s novel, The Commitments are now making their way to the West End. And, with a creative team that includes Jamie Lloyd as director, it’s sure to be a great night out!

We’re delighted to be working with the Royal Opera House on its overarching umbrella creative campaign, One Extraordinary World. Like its three predecessors, the most recent Booking Period creative had to illustrate a unifying contemporary fashion aesthetic and appeal to the widest demographic of audiences possible.

We were really excited to be able to work alongside our sister agency The Creative Partnership to develop a series of trailers to support the opening of the West End hit A Chorus Line, it was the perfect opportunity to utilise our combined experience!

Ripley’s Believe It or Not is one of the world’s most beloved institutions, so we were understandably excited to work with them on developing creative for a refreshed marketing campaign.

The current revival of Harold Pinter’s haunting and compelling drama Old Times is undoubtedly one of the hot tickets in the West End this year and our creative needed to really build anticipation for the production, especially as it was the first of Pinter’s plays to be shown in his namesake theatre.

We’re thrilled to announce that film advertising agency The Creative Partnership has become part of the aka Group, a new collaboration which sees the two agencies join forces while maintaining their own distinct brand identities.

Given its stellar reviews and huge popularity, the transfer of the National Theatre’s sell-out production of The Curious Incident of the Dog in the Night-Time  to the West End’s Apollo Theatre is perhaps not a huge surprise. In fact, the show set a new record with its NT Live broadcast to worldwide cinemas, being seen by over 40,000 people in the UK alone!

After five hugely popular years in the West End, Jersey Boys remains one of London’s most successful and well-loved musicals.

Once again, developing the artwork for the Royal Opera House’s upcoming Spring season was a brilliant challenge and a great opportunity.