At the end of January, the National Lottery’s Big Night of Musicals event was held at Manchester’s AO Arena and later aired on BBC One. Tina simply had the best time performing in front of the live audience closing the show.
The event celebrated the magic of theatre and served as a massive thankyou to National Lottery platers who had supported over 2000 theatres through the Covid crisis with £228 million of funding going to the arts.
Check out Aisha Jawando’s incredible performance…
The team utilised this coverage across various media platforms to amplify sales including Twitter- targeting key hashtags related to the performance, Organic social pre and post show, Upweighted spend across PPC, social and display, Ticket agent support, and a newsletter to the TINA Family database encouraging further views on iPlayer.