The wait is almost over, Superbloom opens this week at Tower of London! Having planned a broad reaching high impact Out of Home campaign across rail and underground, with both digital and paper & paste sites, we opted to include one stand out placement to drive interest and conversation around Superbloom.
A large Jack Arts site in close proximity to the Tower and, using seed packets that Historic Royal Palaces are already producing for sale in their shop and for community projects, covered the site with seed packets. As the seeds are taken, the Superbloom branding is revealed.
This was not only visually interesting (and fun) but also helped to support their broader community outreach project to spread joy in the community but helping people to create their own gardening and well-being projects.