Experience the past, present, and future of Formula 1
AKA has been appointed as the Lead Marketing Agency on The Formula 1® Exhibition working alongside Round Room Live and F1. The exhibition opened at IFEMA in Madrid end of March 2023.
The exhibition has been five years in the making -and is a ground-breaking exhibition that lifts the curtain on one of sport’s greatest stories.
The exhibition includes six principal rooms, each specially commissioned for the show and producers in partnership with award-winning curators, artists, and filmmakers, offering a unique perspective on the extraordinary story of Formula 1.