Formula 1: The Exhibition

Experience the past, present, and future of Formula 1

AKA has been appointed as the Lead Marketing Agency on The Formula 1® Exhibition working alongside Round Room Live and F1. The exhibition opened at IFEMA in Madrid end of March 2023.

Sparco F1 racing suits on display within the Drivers and Duels room

The exhibition has been five years in the making -and is a ground-breaking exhibition that lifts the curtain on one of sport’s greatest stories.

AlphaTauri AT01, Pierre Gasly’s winning car, 2020 Italian Grand Prix at Monza, in the Design Lab Room

The exhibition includes six principal rooms, each specially commissioned for the show and producers in partnership with award-winning curators, artists, and filmmakers, offering a unique perspective on the extraordinary story of Formula 1.

Revolution by Design, featuring Lotus 48B, 1968

For tickets, go to Formula 1: The Exhibition