The creative industries have long faced a diversity issue. Women make up just 36% of leadership positions in marketing, media and communications in the UK. And on top of this, there are more barriers to creative education than ever. With many schools cutting back on creative arts subjects, there’s a real risk that a career in the creative industry will become a viable option only for those who are privileged to have been taught it.
We’re passionate about changing this.
Our partnership with I Can Be, a non-profit organisation which introduces 7-8 year-old girls from inner-city London schools to a wide variety of women in the workplace, opens up the world of advertising as a potential career. Through a series of interactive workshops led by Catherine Warwick, Account Director at AKA, we’re hoping to inspire the next-generation, broaden their horizons and help them discover the breadth of opportunity available to them.
Our business development director, Amanda Lewis, spoke to the Evening Standard about our partnership and why it’s so important – from giving girls confidence to aim higher to developing children’s digital and creative skills.
Continue to the Evening Standard to read the full article.