Underbelly Festival

AKA worked with Underbelly to redesign their logo and visual identity for their popular annual summer festival: Underbelly Festival.

The design incorporated two locations as the festival ran across two sites (Underbelly Festival Cavendish Square and Underbelly Festival Earls Court).

We also rolled out the creative to incorporate the headline shows at the festival: La Clique, Circus Abyssinia, Unfortunate, and YUMMY: Iconic.