AKA have been appointed by The Factory to create campaign plans for their launch, building on our work with Manchester International Festival. The Factory will be multi-million-pound cultural space where dance, theatre, music, opera, visual arts, popular culture, and innovative contemporary work will come together in ground-breaking combinations, to be premiered in Manchester before travelling the world. Ahead of the launch of this inspiring new space, we are thrilled to be supporting pre-launch activity starting with Virtual Factory, a commission collaboration between Fortnight Creative and influential avatar artist and curator, La Turbo Avedon.