Opening with Andy Warhol, Don McCullin, Steve McQueen and of course the extensive Tate Collection, AKA has been thrilled to support Tate Modern, Tate Britain, Tate Liverpool and Tate St Ives in a smooth re-launch. With changes in visitor capacity to support social distancing, media has had to be reactive to the changeable visitor figures and government regulations to ensure visitor safety. Running digital first campaigns, media has been heavily focused on ensuring that targeting is as thorough as possible, while gathering learnings for optimisations and future campaigns.