West End Live

AKA delivered social media coverage for seven clients who were performing in the annual West End Live in Trafalgar Square. During the day  the team were live tweeting and posting photos and videos of the event.
They also launched the first ever Snapchat account for Matilda the Musical, which received 45,000 snap views from over 2,000 viewers. The account is a fantastic way to engage a younger fan base and features exclusive behind-the-scenes videos and photos.