Yesterday saw the West End opening of the Donmar Warehouse‘s critically acclaimed revival of The Weir by Conor McPherson.

Following a sell-out run in the Donmar, the A-list cast including Brian Cox, Dervla Kirwan and Ardal O’Hanlon are all reprising their roles in Theatreland.

We’re also really excited to be supporting this classic play. Our marketing campaign has so far included developing creative, launching with Digital LCD screens on the London Underground and online display including a theatre takeover on the Daily Telegraph. In the next few weeks, keep your eyes peeled for print media, further outdoor and online display. Have a look at some of the campaign highlights below.