The Science Museum’s Autumn campaign kicked off in late September, focusing on engaging local adult visitors, who often perceive the Science Museum as more family focused or as a destination for tourists. 

Our insight around the key adult group, Avid Cultural Consumers, told us they wanted to be challenged and informed, preferring rich and varied cultural experiences that satisfied their intellectual hunger. Using one of the museum’s key brand statements about being a place to THINK BIG, we explored within the creative concept, placing ‘human giants’ – Big Thinkers – in iconic and beautiful locations around London, working with the Museum to give each a ‘Big Thought’ expressed through copy (and voiceover in the trailer) that reflected their new season of free exhibitions and galleries on offer over the Autumn and beyond. 

You can see the campaign across the London Underground, National Rail, press, social media and cinema.