AKA North had the pleasure of assisting Manchester International Festival with their digital on-sale campaign. Working from MIF’s original designs, our Creative Studio produced a suite of 60 animated online assets for 15 acts. The GIFs went live as part of a dynamic retargeting campaign with Quantcast, booked by AKA. Working with Quantcast we ensured continued communication to users who had dropped off the website, prompting them to return and buy a ticket.
The dynamic element of the campaign allowed us to tailor the creative served to users based on which show would be most suitable given their browsing and website behaviours. To continue a steady flow of website traffic, we also created a set of brand animated GIF’s to prospect new users to the website.
The festival is on from the 4 – 21 July and the opening event will be a collaborative bell-ringing event created by Yoko Ono. Other productions announced in late 2018 include Tree, a musical work about South Africa, by Idris Elba and Kwame Kwei-Armah, and DYSTOPIA987, Skepta’s vision of the future.