We were delighted last week to launch the brand new Matilda website for both the West End and Tour productions. Designed by the AKA digital studio, the fresh new layout has a brighter colour scheme, with enhanced functionality and mobile responsiveness, making it one of the more advanced sites currently live for a UK theatre production. Not only that, but the website launch also allowed us to introduce our new calendar, which uses a traffic light colour system to show customers when the best availability is for performances when booking tickets.

The launch has already had a significant effect on our Matilda website traffic, which has jumped from 3,949 visits the week before to 6,066 the week it went live. This marks a 53% increase in just one week!

Visit the new-look site here.