13/10/2017

ROYAL OPERA HOUSE COVERS STUDENTS

Over the past few weeks, AKA Experiential has been targeting university campuses during Freshers weeks, encouraging students to sign up to the Royal Opera House Student Scheme. Campus bike banks were transformed with the distribution of bright, eye-catching bike seat covers which told the bike owner about the student programme.

Not only did this campaign turn heads in the streets of London, Cambridge and Oxford, it also directly targeted students in a fun, engaging way. 2,000 reusable bike seat covers were distributed throughout Kings, UCL, LSE, Cambridge and Oxford campuses, resulting in a campaign with high impact and longevity.