Last week the AKA Creative Content team delivered a brand new cinema ad for Matilda The Musical. We captured all the show’s most iconic and memorable moments with hi-speed 4K cameras, allowing us to showcase them in all their showstopping beauty.

Working closely with a small team of trusted film-makers, the ad was concepted, developed, directed, edited, and finished by the in-house creative team, and  couldn’t be more delighted with the results. 

The ad goes live in cinemas in front of the new Cats movie from today, so look out for it at your local silver screen!

Check out the video here