Matilda The Musical celebrated its eighth birthday on 25 October with a beautiful cake designed and made by AKA’s very own creative team member Chris Childs!
This amazing cake was presented to the cast before the show, with photos shared on social media, providing the top performing post of the month. Additionally, branded cupcakes were sent out to all ticket agents, resulting in numerous mentions and tags on the day.
The eight birthday of the musical in the West End marked the 3358th performance of Matilda, which has now seen 43 girls play the title role in London alone. Worldwide, the international tour continues in China and has just announced it will play in the Philippines in March 2020. More than 100 girls have now played the role of Matilda worldwide!