Let’s Hear it for the Buoys!

These lifebuoys have been hidden across the capital, take a snap, share it, show it at the V&A and you’ll get 25% Off! 

To celebrate the V&A’s new exhibition, Ocean Liners: Speed and Style, We’ve been busy leaving lifebuoys in key locations all over London – if you’re lucky enough to spot one out on the street, snap a picture and take it along to the V&A to claim your discount. The exhibition is an incredible journey through the unique design stories of the world’s greatest ocean liners, including the Titanic, Normandie, the Queen Mary and the Canberra.  Open from now until June, there’s plenty of time to find out how these impressive vessels helped make the modern world ship shape. Find out more.

AKA Experiential teamed up with Jack Arts to activate this fun exciting and engaging initiative, combining cheeky ambient placement and a fantastic network of display sites, which are live until 21st April.