We’ve developed a new online media first for Billy Elliot the Musical, taking advantage of a new wireless broadband network.
With the arrival of free superfast broadband on the Thames thanks to Global Reach Technologies and free-hotspot.com, Londoners now have access to free WiFi between Putney Bridge and Woolwich Arsenal. To take advantage of this, all they have to do is register online and then watch a few adverts before browsing.
The very first advertiser taking advantage of this new channel is Billy Elliot the Musical. The West End show will be serving up some electric videos to users within a 50m radius either side of the River Thames, so even more people will get a taster of the musical phenomenon first hand!