06/04/2018

BIG WHEELS KEEP ON TURNING.. WITH TINA AND AA

The AA, one of the UK’s most trusted and popular breakdown cover provider, car, home and travel insurance is featuring one of Ike and Tina Turner’s most famous smash hit songs – Proud Mary – in its current TV, radio and online advertising campaign, using the lyrics ‘We’re rolling’ and ‘big wheels keep on turnin’ as their taglines.

The London Partnerships team has collaborated with the brand to secure a special feature and exclusive competition to their 1.8million members to give the opportunity to win a VIP West End experience to see the show and take a backstage tour. You’ll need to be a member to log in here to see it, but if you’ve not seen the TV ad, you can here