This week the V&A team attended the opening of new exhibitionFood: Bigger Than the Plate.
Food is a major new exhibition exploring how innovative individuals, communities and organisations are radically re-inventing how we grow, distribute and experience food. Taking visitors on a sensory journey through the food cycle, from compost to table, it poses questions about how the collective choices we make can lead to a more sustainable, just and delicious food future in unexpected and playful ways.
The exhibition opening has been a great success, with visitor numbers well above target on the opening weekend. AKA have supported the opening with a cross-channel campaign, including some high impact OOH underground activity, and an eye-catching Time Out breakout.