One of the most anticipated films of 2013, Rush, focuses on the true story of rivals James Hunt and Niki Lauda, two competing Formula 1 drivers whose rivalry drove them to great heights. Given its fascinating subject matter, and the fact that it was directed by Oscar-winner Ron Howard, we were suitably excited to create the film’s teaser video.
As the first marketing collateral from the film (save the press photography), this teaser trailer offered movie fans the first glimpse of the movie. Because of this, we wanted to develop universal anticipation, appealing to passionate F1 supporters, women, younger audiences and those who fondly remember this specific slice of sporting history.
The result succinctly highlights the excitement and pedigree of the film, finding a balance between high octane stunts and the compelling, character-driven story. We hope it makes you as desperate to see the finished product as we are!