We’re thrilled that, once again, we’ve been asked by the Young Vic to design the brochure for their upcoming season.
For the Young Vic’s new season brochure, we created a strong range of concepts that communicate the breadth and diversity of the theatre’s upcoming work, including striking visual artwork for both classics like ‘Three Sisters,’ ‘A Doll’s House’ and new writing like Nathaniel Martello-White’s provocative play ‘Blackta’.
We have, once again, answered a diverse range of briefs and have liaised with the in-house creative teams to produce engaging work that boldly communicates often complex themes.
We approached ‘A Doll’s House’ with the aim of presenting this well-loved play in a fresh and compelling way; the themes in this Ibsen classic are still as relevant as ever. The focus of our artwork is the central character of Nora and her emotional journey throughout the narrative, especially her desire to leave her past behind, which is symbolised by Nora’s hands creating the shape of a bird in flight. It’s a new perspective on a traditional dramatic staple, exactly the kind of reinterpretation that the Young Vic itself is famed for.
Our artwork for ‘Three Sisters’ also re-examines a classic. Our creative conveys a mood of disconnection, taking inspiration from the play’s three sisters living in a provincial town on the edges of capitalism, longing to be back in the Moscow from whence they came. In our design, their individual faces have been obscured by a representation of their emotional anguish, here symbolised by the St Basil’s Cathedral images they’re hiding behind, which start to assume the shape of their heads.
‘Blackta’ is a cutting edge dark comedy that explores race within the black community. With this concept we aimed to engage with the play’s theme in a compelling yet unsettling way. The head featured in the creative is an amalgamation (and exaggeration) of the narrative’s different colour coded characters, shown here as fragmented divisions of a whole head. While the play deals predominantly with a specific community, the issues of claustrophobia, identity, ageism and social politics are issues that are immediately identifiable irrespective of ethnic background, therefore our creative has cross-audience appeal.
As ever, the Young Vic’s brand is contemporary and fresh; the cover of the season brochure for this season reflects this with its bold ‘Young Vic Forever’ message – highlighting their great work amidst the building celebratory furore of this Olympic and Jubilee year.
Have a look below at the full 2012 Season brochure to see all the artwork in full.