Aquascutum, the iconic British luxury fashion brand, has collaborated with War Horse to commemorate the 100th anniversary of the trench coat and the Centenary of the First World War.

The story of War Horse has been depicted in the windows of Aquascutum’s Great Marlborough Street store with illustrations by the show’s Tony Award-winning designer Rae Smith. This bespoke window also traces the history of the humble trench, from its early 20th century origins to present day and showcases a replica WW1 Great Coat as worn by soldiers in the play. Some elements of the design have been rolled out across four further Aquascutum stores in London and Windsor.

To celebrate the partnership Aquascutum are giving customers the chance to win a his and hers trench coat and tickets to the show. This is being promoted via an e-shot and Aquascutum’s social media channels. The month-long promotional period ends on Remembrance Sunday. Have a look at some more images below.


Prev Article
LaSoiree

OOH LA LA SOIREE

Next Article
CINgala-Terry-and-Pudsey-with-company-

PUDSEY GETS A LITTLE BIT NAUGHTY