AKA’s digital team recently launched a new User Generated Content campaign to support the V&A’s latest online competition.  Inspired by their current exhibition of Julia Margaret Cameron’s photography, the museum invited people to upload self-portraits in her signature style using the hashtag #VictorianMe, for the chance to win an exclusive tour of the collection and an exhibition catalogue. AKA’s content team worked with the V&A to amplify the campaign using digital platform Offerpop to create an online real-time photo gallery where the entries can be displayed.

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