Earlier this month the social team had the four Jersey Boys from the London cast in AKA for a live Twitter Q&A.
They all logged into the @JerseyBoysUK account and answered questions via #AskJerseyBoys. We received 332 questions via the hashtag, which gained 682,810 impressions!
Later that week was the first preview of The Scottsboro Boys. Our social team Live Tweeted on the night, encouraging Twitter engagement which lead to @ScottsboroLDN receiving 3.1 million impressions from 1,457 mentions by 560 users directly related to the first preview. Facebook also saw a 61% increase in reach during that same period.