With Bend It Like Beckham kicking goals at the Phoenix Theatre, the AKA Bend It Like Beckham team had to think outside the box to get some extra cut-through at TKTs this week. To celebrate Summer and help keep ticket sales up through TKTs, the team laid some artificial turf along the queue area outside the booth as well as securing signage on the queue poles and dressing the TKTs staff in BILB t-shirts. Score!

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