To celebrate the opening of the much anticipated David Hockney RA: A Bigger Picture exhibition, we brokered a partnership between the Royal Academy of Arts and premium clothing retailer Thomas Pink.
As both Thomas Pink and the Royal Academy of Arts epitomise the essence of British heritage and David Hockney is an icon that shares this audience recognition, it’s a brilliant match and one that will raise awareness of the retrospective amongst a much sought-after group.
Between late January and the end of February, Thomas Pink, the quintessentially British heritage brand, will run an online and in-store competition to win two tickets to see David Hockney’s exhibition at the Royal Academy with a complimentary exhibition catalogue, a two night stay at The Chesterfield, Mayfair plus train travel courtesy of National Rail.
Thomas Pink will promote the competition with till point collateral in their 25 stand-alone stores nationwide, including its flagship store on London’s Jermyn Street, driving people to the Thomas Pink Facebook page to enter for their chance to win. Thomas Pink will also promote the competition in their January e-newsletter and with a story on the Shirt Tales section of their website.