We are pleased to have recently worked with The Art Fund on a very successful campaign. The Art Fund Museum of the Year Prize celebrates museums and galleries across the UK – annually awarding one outstanding winner £100,000. This year they created a photography competition to run alongside the main award in order to raise public awareness of the prize. Over 1,800 entrants submitted photos of the museums, for the chance to win a photography holiday in Berlin, before a judging panel selected 6 photos, one for each shortlisted museum, for the public to vote on.

AKA created a bespoke voting page for the competition where people could vote for their favourite museum photo – the incentive to vote was a prize draw to win a photography weekend in Paris. 

The comprehensive digital and social advertising ran across 3 phases of the campaign, from launch to winner announcement, and generated huge levels of engagement.

The winner of this year's competition was Belinda Hastie from Manchester, for her touching photo of a volunteer at HM Tower of London.

The winner of this year’s competition was Belinda Hastie from Manchester, for her touching photo of a volunteer at HM Tower of London.

 


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