The online campaign strategy for this acclaimed production of Stephen Sondheim’s thrilling musical Sweeney Todd put video right at the heart of all digital activity.

Playing via a variety of high impact display formats, this 30 second teaser trailer was produced to create excitement and anticipation without revealing too much of the show’s footage. The teaser positions the production as a must see event of 2012, ensuring the two leads Michael Ball and Imelda Staunton are the key focus, whilst evoking a sense of drama and celebrating the five star reviews and rapturous critical reception that the show received while running in the Chichester Festival Theatre.

@SweeneyToddUK


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