In news that can’t be laughed at, aka has secured a nationwide in-store promotion with fashionable clothing and gift retailer Joy, fashion’s best kept secret; a one-stop destination for truly unique women’s and men’s clothing, accessories and stylish and tongue-in-cheek gifts. Joy’s quirky and humorous brand character made it a great fit for the equally witty Udderbelly Festival.

The promotion runs for six weeks during and May and June across 25 stores nationwide, 13 of which are in London. As part of the promotion, we’ve collaborated on a joke competition, with the most rib-tickling submission rewarded with the ultimate summer prize; a pair of Sirloin seats for this year’s E4 Udderbelly Festival, complimentary welcome drinks, luxury accommodation for two at London’s Tower Bridge Novotel Hotel plus a personal styling session and £100 to spend in-store!

Joy is promoting the competition by handing out branded competition postcards at till points, highlighting the competition with store window displays, promoting in two e-newsletters, via their popular social media channels and with two show reviews in the Joy blog. In addition, co-branded beer mats were on display at Udderbelly’s Magners Pasture to launch the promotion.

Have a look at some of what we produced in the below gallery.


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