For the third year in a row, Jersey Boys delighted the crowds at the ‘Countdown to Christmas’ shopping event at John Lewis Oxford Street.

It was John Lewis’s most successful shopping weekend, up 10.3 per cent in sales, with the highest weekly footfall of the year. The performance was supported by two weeks of in-store activity including 5,000 postcards at POS promoting a competition to win tickets and John Lewis vouchers, strut cards at every till point, A1 posters throughout the store, and totem posters on every escalator panel. Oxford Street online and John Lewis also supported the performance and competition via their Facebook and Twitter channels ensuring maximum exposure for the production.

@JerseyBoysUK


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