This month, we commemorated the launch of Udderbelly on the South Bank with another innovative media breakthrough – the first ever Waterloo and City Line tube card panel domination for a live entertainment brand.

Focusing on promoting the opening of the Magners pasture, this 300 panel takeover across all four high technology trains reaches over 37,000 passengers per day during their habitual four minute journey. Of this audience, a high percentage is professionals on their daily commute into the City from London and the South East. We’re expecting that a good fair few will now be stopping at Waterloo for a few drinks and some entertainment on their way home!


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