Following its sell-out run in Stratford-upon-Avon, the RSC’s adaptation of Matilda The Musical, by Dennis Kelly and comedian Tim Minchin, was an enticing prospect for West End audiences. Our takeover of the classifieds section in national newspapers really helped build the buzz.
Our tailored solution for Matilda The Musical achieved true standout in a bustling and competitive market place. We strategically placed teaser creative in the classified sections of the Daily Telegraph, Times, Evening Standard and Metro to give a sense of scale and space domination without breaking the bank.
The campaign’s reach was considerable, totalling 6.1 million readers – 2.9 million of which are regular theatre-goers. In addition to being cost-effective, the eye-catching campaign also built awareness and excitement for the show, with no compromise made on content. In fact, the campaign was so successful that a similar takeover with critics’ commendations included in the creative is planned for the end of January.
Have a look at the classifieds takeovers in the below image gallery.