In a Broadway first, aka has secured a groundbreaking partnership between Google, American Express® and Matilda The Musical which opens on Broadway spring 2013.

Tickets are on presale now and have been supported by cross-platform exposure with the New York Times (including a full page in last weekend’s Fall Preview issue), online presence and a high impact TV campaign. You can take a look at our animated spot which features a voiceover by none other than Sir Michael Gambon below.

Tickets for Matilda The Musical will be on sale to Google Offers subscribers from Friday, September 21. Tickets are on sale to American Express Cardmembers now. More details at  



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