Our Manchester office has enjoyed working alongside Tate Liverpool to create an ambitious campaign to ignite national awareness around their stunning new summer exhibition; Turner Monet Twombly: Later Paintings.
The exhibition seeks to explore the similarities between these artists in style, subject and artistic motivation during the last 20–30 years of their lives.
A highly targeted, visually striking media campaign has been carefully planned by the Manchester team to drive public interest around this unique display of work by three of the most prolific and well known artists of all time.
The campaign includes a variety of cross media advertising and used Tate Liverpools’s box office data and visitor research to purchase outdoor in areas where Tate Liverpool visitors reside to maximise impact and reduce wastage, the highlights of which are a number of large format outdoor sites such 96 sheets on the Manchester outbound M602 and Liverpool Wallasey Tunnel and 6 sheets at Liverpool John Lennon airport over the busy summer months. The campaign also includes a regionally targeted radio campaign with Classic FM and added value deals with Daily Telegraph and The Guardian. With this strategic mix of outdoor, press and radio aka hope to successfully drive new visitors as well as existing supporters to Tate Liverpool for this exciting exhibition.
Showing from June through to October, this is the only opportunity to view this must see exhibition in the UK.