To celebrate La Soirée’s residency at the Roundhouse during Winter 2011/2, we created artwork that really encapsulated the world of this hit show.
Rather than showcasing specific performers, our Creative team brought the La Soirée collective cast as a whole to the fore of their own campaign, all the while acknowledging the show’s unique fusion of cabaret, new burlesque, circus sideshow and contemporary vaudeville. As a direct descendant of these traditional art forms, La Soirée needed to reference and pay homage its roots (through, for example, its gypsy tattoo inspired logo), while retaining contemporary relevance, ensuring the creative’s vibrant and modern feel.
The final artwork reflects all the things that La Soirée is: gritty and beautiful, irreverent and fun, traditional and cutting edge. Take a look at the gallery below to see for yourself.