To celebrate King Kong coming to Melbourne, AKA Australia negotiated a partnership with Eureka Skydeck, the tallest building in the Southern Hemisphere.
As part of the partnership’s launch, we helped create a sky high media stunt, one that featured Ann Darrow sitting on King Kong’s hand while suspended 300 metres above Melbourne on the side of the Eureka Skydeck. The scenes from the day have to be seen to be believed!
Our eye-popping stunt was then repeated that evening during a 1930’s inspired VIP event which featured an additional performance by our leading lady Esther Hannaford.
Not only will Kong’s hand feature on level 88 for the run of the show, but the partnership also includes a bespoke Kong Facebook game featured on the Eureka Skydeck Facebook page, King Kong competition to win a VIP trip to New York, King Kong theming throughout Eureka Skydeck and an above-the-line advertising and PR campaign to support the partnership.
Coverage of the stunt was picked up worldwide across publications including The Guardian, the BBC and The Huffington Post on top of every major news outlet in Australia.