This summer the The Lowry is welcoming the National Theatre’s hugely acclaimed production of War Horse, which remains a huge success in London’s West End.

To support this summer hot ticket, our Manchester team has been working on the production’s media planning and buying campaign and, happily, this includes a new media first!

The War Horse Mega 6 Sheet on the Mancunian Way is pictured above and is the very first advert to appear on this new landmark site. The two mile stretch of motorway is one of the key arterial routes into the city and, as such, is seem by over 1.5 million commuters every day!




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