To celebrate Jersey Boys moving to the Piccadilly Theatre we secured a multi layered in-restaurant partnership with MASH – The Modern American Steak House on Brewer Street.

The partnership was promoted in MASH via 10,000 branded postcards given out to diners with bill wallets offering the chance to win a VIP theatre weekend, and also via co-branded strut cards on the bar and table areas.

MASH also created a Jersey Boys inspired cocktail called ‘Sherry Baby’ and promoted Jersey Boys online, on their blog and via social media channels. To drive sales, MASH and Jersey Boys have an ongoing meal packages on sale.

Have a look at some of the activity in the below photo gallery.

@JerseyBoysUK


Prev Article
Lovelock-Creative

FINDING SOMETHING EXTRA

Next Article
Regent-Street-Window-Close-up-straight-on

WILDE ABOUT THE PARTNERSHIP