We’re thrilled that we have teamed up with Virgin Atlantic’s loyalty programme Flying Club to secure an aka exclusive partnership for our clients. This new partnership gives Flying Club members the opportunity to earn Frequent Flyer miles for booking live entertainment and theatre experiences around the country.

We’re particularly delighted that this agreement marks the first time that live entertainment product has been incorporated into the award-winning Flying Club.

From May 2012, members will be able to earn Frequent Flyer miles when purchasing tickets to a wide range of aka’s leading West End and live entertainment productions, including Shrek The Musical, Billy Elliot The Musical, Jersey Boys and One Man, Two Guvnors. Two miles will be awarded for every £1 spent on tickets, which can be redeemed towards flights, cabin upgrades, exclusive benefits and much more.

Not only does this partnership mean that consumers will be able to receive top quality rewards when buying tickets to live entertainment but it also crucially incentivises Virgin Atlantic customers to purchase theatre and live entertainment tickets. All in all, it’s a win-win situation!


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