The exciting collaboration enabled Reiss to use the Royal Opera House’s beautiful Covent Garden base as a backdrop for their Autumn/Winter 2013 Collection photo shoot. In addition an exclusive Q&A with the Opera House’s Head Costume Designer will also run in the Reiss blog.
The Royal Opera House season has been promoted through a Reiss national in-store and online competition also as part of this activity. The competition, which gives customers the chance to win a luxury weekend break to see the Royal Ballet’s production of The Nutcracker alongside a £1000 spending spree at Reiss, is now live in 65 stores across the UK.
Point of sale signage, email activity to 270,000 customer subscribers and online and social media coverage will also extend the reach of this campaign, which has already generated over 4000 entries in its first 24 hours.
It’s a cracking promotion, if ever there was one!