Neil Simon’s classic comedy The Sunshine Boys is a showcase for two of the world’s greatest comedic actors and, as the title of the play suggests, both give sunny, joyous performances. In fact Danny DeVito and Richard Griffith’s double-act probably brought more sunshine into the West End than the rather dreary British summer!
To celebrate this, we are working alongside men’s retailer T.M Lewin and Kuoni, the go-to destination for handpicked luxury travel experiences, and have established a brand promotion that gives one lucky winner an all-expenses paid trip to Centara Grand Phuket in Thailand – a chance to really take advantage of some proper summer temperatures!
Our Promotions team negotiated presence for this exclusive partnership across 30 TM Lewin stores in London or within an hour’s drive time, both as an in-store A4 poster and as an A5 entry postcard. TM Lewin are also supporting the competition through their website home page banner, a social media push to their Twitter followers and Facebook fans and a couple of e-newsletters to over 600,000 subscribers. Likewise, Kuoni have also helped drive more entries by including the promotion on their e-newsletter as well.
Given the dominant grey skies in the UK, it’s perhaps unsurprising that the response so far has been impressive, with over six thousand people giving themselves a chance to win this dream prize in the first four days of the competition going live!
See some more of the campaign in our image gallery.