Smash hit musical Billy Elliot is currently all over London, taking advantage of some prime outdoor locations.

Recently we developed a takeover campaign of all 30 arrivals baggage reclaim digital screens at Gatwick Airport (which you can see below). This positioning reaches all passengers arriving into the airport’s North and South Terminals; a first for an AKA client that will be seen by 6,274,305 travellers!

That high quality exposure ties in nicely with Billy Elliot’s Outdoor summer tourist targeting strategy, reaching visitors from the start of their holiday and selling Billy as the perfect West End experience throughout their stay via taxis, roadside 6 sheets, LEPs and underground 6 sheets and 4 sheets

@BillyElliotUK

 


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