The Royal Opera House is one of the most prestigious cultural institutions in the world and, as such, requires outstanding creative that immediately engages consumers and pushes boundaries.
Recently, we were delighted to develop creative to launch the Royal Opera House’s forthcoming Winter 2012 season. The concept artwork draws on the primary themes of the featured productions, specifically the revival of Tosca and the eagerly awaited re-imagining of opera Eugene Onegin, directed by the Opera House’s Artistic Director Kasper Holten.
Working alongside photographer Kevin Macintosh and Production Designer Daryl McGregor, our Creative Director Matt Dixon developed the concept.
The dramatic result, which features Royal Ballet principles Steven McCrae and Thiago Soares, has been inspired by the concept of memory, bringing to mind the fleeting moments in time and the chaotic store of distorted recollections that can determine subsequent lives.
At the start of the Winter 2012 season, the stunning creative will roll–out across outdoor and online platforms, incorporating a video trailer that will further unpack the concept.
Take a look at the below gallery for some exclusive behind the scenes shots.