With DreamWorks’ How to Train Your Dragon the Arena Spectacular soaring into Sydney’s Allphones Arena, aka was thrilled to help build the fever pitch anticipation through creating a new trailer for the production.

The show, which starts its world tour in Australia before moving to New Zealand and the US, features awe-inspiring entertainment that will thrill audiences of any age – whether or not they are already fans of the smash hit animated film. With that in mind, we wanted to ensure that the trailer ultimately created the same effect; communicating that How to Train Your Dragon is a once in a lifetime theatrical experience.

The trailer naturally featured the undisputed stars of the show, the flying, fire-breathing dragons, as well as some of the production’s cast of world-class circus and acrobatic performers. These elements combined give audiences a tantalising sneak peek into How to Train Your Dragon’s enchanting world.

But don’t just take our word for it! Have a look at the exciting result of our work below:



Prev Article


Next Article

aka opens new office in Sydney