Last weekend saw the close of the Priceless London Wonderground festival, which was conceived by Underbelly, and its headline show Cantina sponsored by MasterCard.
In a summer unlike any other for London, Priceless London Wonderground successfully converted hugely positive word of mouth into sold-out auditoriums, fast becoming a unique must-see fixture in the process. Never before have so many cabaret, burlesque, comedy and alternative acts been under one roof!
The exciting range of acts that made up the roster for Priceless London Wonderground was just one of the reasons that we were thrilled to work with the festival in its inaugural year. To draw in an eclectic, urbanite audience to this unique venue, we secured an entertainment media first with the Waterloo and City line tube card panel takeover, delivered strong print media partnerships with the Evening Standard and Guardian, dominated the online cabaret arena and created a bespoke specialised marketing campaign.
Whether being seduced by Cantina’s sensational cocktail of glamorous vaudeville and scintillating circus or roaring with laughter at Fascinating Aida’s razor-sharp satire, Priceless London Wonderground was the first port of call for entertainment with a twist.